Rebranding Abana: Elevating Identity and Purpose
Abana, a leading provider of financial and technical services in Saudi Arabia, sought a refreshed brand identity that reflects its growth, innovation, and commitment to empowering its clients. The rebranding project aimed to modernize their visual identity and align it with their strategic vision while maintaining a connection to their legacy.
The new Abana identity exudes confidence and reliability, encapsulating its core values of trust, innovation, and excellence. It has successfully enhanced the brand's presence in a competitive market and reinforced its position as a pioneer in the industry.
