BYD 360 Campaign

For BYD's awareness campaign in the Saudi market, the concept aimed to redefine the meaning of "eco-friendly." Rather than just highlighting that BYD cars are good for the environment, the campaign showed that the environment itself embraces these vehicles. Each visual paired a BYD car with an iconic Saudi animal — symbolizing nature’s connection — set against the breathtaking landscapes of Saudi Arabia. This approach emphasized harmony between innovation and nature, positioning BYD as a brand that the environment welcomes with open arms.

Each visual paired a BYD car with an iconic Saudi animal, symbolizing key car features: the Arabian Leopard, an endangered species, represented trust; the Arabian Falcon, known for its speed, symbolized the car's impressive acceleration (0-100 km/h in 3.8 seconds); the Arabian Horse, a symbol of strength, represented the car's powerful 530 horsepower; and the Gazella Marica (Al Reem), known for its stamina, symbolized the car's remarkable range of 570 km.

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