Brief:
On the occasion of the BYD Shark 6 launch — for the first time in Saudi Arabia.
On the occasion of the BYD Shark 6 launch — for the first time in Saudi Arabia.
Insight:
With the arrival of winter, everyone in Saudi Arabia is getting ready to head outdoors — for camping, road trips, and desert adventures.
With the arrival of winter, everyone in Saudi Arabia is getting ready to head outdoors — for camping, road trips, and desert adventures.
Idea:
Showcasing the BYD Shark 6 in remote, hard-to-reach locations that regular cars can’t reach — proving that no matter where you go, the Shark takes you there.
Showcasing the BYD Shark 6 in remote, hard-to-reach locations that regular cars can’t reach — proving that no matter where you go, the Shark takes you there.
Tagline:
كل أرض أرضها
(Every land is its land)
كل أرض أرضها
(Every land is its land)
CREDITS
Agency: XELEMENT
Client: BYD